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Developing Major Gifts: Turning Small Donors into Big Contributors

Aspen Publishers, Jones and Bartlett’s Fundraising Series for the 21st Century, 2001

developingMajorGiftsNeed to raise major gifts or large capital campaign gifts? Developing Major Gifts has the insightful answers and cost-effective techniques you can use today that will deliver tremendous returns for years to come! Lively and engaging, this book will guide you through the most comprehensive step-by-step approach to raising large and repeat gifts. Helpful tips, real examples, and recaps at the end of each chapter make this an easy way to learn what it teaks to get these types of gifts, again and again.

Rely on Developing Major Gifts to provide:

  • Strategies for turning $1,000 gifts into five, six, and seven-figure gifts
  • Today’s most successful ways to cultivate any type of prospect
  • Insight on judging the prospect’s readiness to give and how to “make the ask”
  • Innovative ways to thank your donors and to keep them involved
  • Tracking techniques that ensure you work with all  your prospects – not just the easy ones

Developing Major Gifts takes a refreshing approach to developing long-term relationships with prospects and donors that will result in major gifts for your organization. No serious fundraiser should be without this book.

Available for purchase on Amazon