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THE A$K: How to Ask Anyone for Any Amount for Any Purpose

Jossey-Bass, An Imprint of WILEY

askAnyPurposeRaising money face-to-face is an essential component of the health and vitality of any nonprofit or for-profit organization. However, most people have little, if any, experience asking for money and often feel out of their element when they try to do the Ask. Even professional fundraisers, top administrators, board members, volunteers, and salespeople struggle with asking for money.

THE A$K is a complete resource for teaching anyone – experienced in fundraising or not – how to ask individuals, in person, for a contribution to a local nonprofit, a special event, or a community project, as well as for an enhanced annual gift, a major or planned gift, or a challenging capital campaign gift.

Written by fundraising expert Laura Fredricks, The Ask shows what it takes to prepare yourself and others to make an effective ask and includes over one hundred sample dialogues you can use and adapt. Step by step, the book reveals how to listen, what to say, and how to follow up on each and every ask until you receive a solid and definitive answer. In addition, THE A$K covers such topics as how to:

  • Examine your views on money before many an ask
  • Learn the ins and outs of asking for money
  • Work with others to make an ask
  • Determine if you should or should not ask a friend, colleague, or peer for money
  • Figure out how many asks you can do given your time constraints
  • Deal effectively with all the responses you will get to an ask
Available for purchase online